We often encounter contradictory information, and the business world is no exception. One example of such contradictory information is spam advertising website promotion services that come to your email address. If a small business owner claims to provide professional services, but his website is far from professional, then this also leaves a contradictory impression. When you see such a site, you involuntarily conclude that its owner either cannot afford to have a professional site or does not pay enough attention to quality.
Conflicting information and confusion
Conflicting information leads to confusion, while according to the old marketing wisdom, “a confused mind says no.” In other words, if a customer is unsure whether to make a purchase, they are more likely to do nothing. After all, it’s better to do nothing than make a mistake. That’s why in marketing we must avoid contradictory actions and words.
Thanks to the Internet, we can easily show how our actions match our words.
For example:
A blog helps us share our knowledge with others, but it also shows whether we can update information regularly over a long period. This is a strong indication that you are an expert who can be relied upon.
Let’s also think about our social media profiles and pages. Facebook, Twitter, and other similar social networks allow other people to understand what we find important and useful. Considering that people can “upgrade” their status online over many years, it will be difficult for you to constantly play the role of someone else and express views that are not yours.
Take a minute to think about your website, blog, and social media profiles and answer the following questions:
Do they make you more attractive to potential customers?
If you claim to provide the highest quality professional services, will potential clients be able to see this just by looking at your social media profile, website, or blog?
Does your online image match the marketing message you deliver to your customers?
In short, beware of inconsistencies in your social media behavior and in your marketing campaigns, and strive to create a positive first impression of yourself with potential customers.
Why does a freelancer need a blog?
Firstly, a platform where you can place your portfolio, where you, so to speak, organize a store in which you will sell your services. What is such a platform? Of course, a website. But then I learned that it would be best if the website had a blog, because search engines index the resources that are constantly updated best. And a blog is perfect for this.
In addition, blogging gives you other benefits :
1. In your blog, you can share your thoughts, ideas, and memories. In this way, you can create an emotional connection with your readers. This is a very important advantage that a regular website does not provide. People tend to accept the services of those they like. A blog allows you to show yourself not only from a professional but also from a human side (if I may say so). I think this is great.
2. A blog allows you to position yourself as a professional. If you are, for example, a freelance photographer, you can include some master classes in your blog, or show some works, or share thoughts related to photography, etc. In this way, you will attract people interested in either learning how to take photos or those who need high-quality photos. And therefore, you will attract new clients.
3. Blogging helps with networking. It helps you meet colleagues who will like your work, and they may tell their clients about you. I have already had this happen. And recently, I have started sharing my work with colleagues whose translations I like.
4. The blog can be monetized. That is, you can place paid advertising, affiliate links in it. Just don’t overdo it. It’s not very pleasant to read blogs where you have to wade through advertising links, messages, etc. t, to get to the content.
5. For those who work with texts, there is another important advantage: blogging helps you learn to clearly express your thoughts If you b. g in your native language, you practice expressing your thoughts clearly, distinctly, and competently in your native language. Believe me, even if you think you already have a good command of your native language, after a year of blogging, you will read your first entries and be surprised at how much your style and diction have changed, and how much better and easier it is to read your “opuses”.
